In doing so, it spells out their 'daily action plan' and users are able to add notes and tasks where needed. Hosts can login and see recommendations from the PowerHost application on the landing pages. It affords them the opportunity to spend more time interacting with casino patrons instead of sifting through copious amounts of data to identify opportunities. One such application, HostMAPP, is an award winning casino player development tool that provides customized daily action plans to allow casino hosts to quickly and cost-effectively transform data for faster, better decision making. Harvest Trends' tools make it possible for casinos to identify and target opportunities for player growth, retention, and reactivation. They grant casinos of all sizes access to the same technology and benefits as the biggest gaming operations. Harvest Trends offers innovative business analytics solutions specifically designed for the unique needs of the gaming industry. Instead, hosts can generate more revenue for casinos by identifying players with lengthy lapses between visits and reaching out to them for return business. In the pursuit of maintaining a high volume of patrons, casino hosts often waste valuable time and resources contacting players who have already proven their loyalty.